Be ethical

We work with integrity, in an honest and straightforward manner. Some people will try to sell you a solution because it’s all they have to sell. For us, that’s just wrong. Any light fixture we sell you has to pass our litmus tests first. Is it the right illumination for your situation? Is it the best quality at a competitive price?

Be innovative

Because energy conservation and problem solving are top priorities, we are constantly developing solutions in response to real-world problems and then incorporating them into our standard product line, helping the industry evolve.

Remain Flexible

We use the latest technology and ensure the right elements – housings, ballasts, drivers, reflectors, lamps or emitters – are chosen for the best total solution.

Share information

When we tell you about a solution, we tell you the whole story on materials, optics, photometrics, performance and cost – the pluses as well as the minuses for your situation. You get all the information you need to make an informed decision.

Be truly green

It’s not our job to save planet, but we feel it’s our obligation. The solutions we develop are the most energy efficient in every way – the energy it takes to make it, the energy it consumes, its impact on other energy systems, and its long term cost of operation.

Achieve Zero Defects

Our strong partnerships with top tier component providers and vendors enables us to hold them accountable for performance.